Urban Eola

$2.4 million for 30 seconds!

Think how many things you can do with $2.4 million. Now think how many things you can do in 30 seconds. The answer to those questions should be plenty and a little, respectively.
Well this year's Super Bowl Super Bowl XL's :30 ad rates are a mere $2.4 million, the third time in five years rates haven't gone up year to year. Who says things are expensive in the 21st century?

Here's a preview by CNNMoney of what commercials are in store for this year and below is a list of the top Super Bowl Commercials according to Doc's Sports Servive:

// McDonalds -- circa 1991, Jordan and Bird shooting crazy shots. The commercial starts with the two shooting from crazy parts of the arena, then outside, and concluding with a shot from on top of a skyscraper through a window, of the rafter, nothing but net, or something like that.

// Coke -- circa 1980, "Mean Joe" Greene comes walking through the tunnel from the field to the locker room, and a little boy offers him a coke, in return, "Mean Joe" gives him his jersey. Apple Computers - circa 1984, The computer age was thrust upon us with a very institutional style commercial that changed our lives forever.

// Bud Light -- (pictured) circa 1998, Budweiser had given us the frogs in recent years, but the topped themselves by overwhelming us with four spots of "Louie the Lizard", which they dropped a reported $16.8 million on.

// GoDaddy.com -- (pictured) circa 2005, GoDaddy.com gave us comedy, sex, politics, controversy, and don't forget they were making fun of the "No Fun League", and we didn't even get to see the second half of it.

// Bud v. Bud Light -
circa (too many years to note), the football game that compelled audiences for years. If I have to describe it for you, stop reading now.

// Reebok - (pictured) circa 2003, Reebok gave us an icon. His name, Terry Tate, Office Linebacker. Terry raced around the office laying hits on coworkers that were underperforming. This is the epitome of what a Super Bowl commercial should be.

By the way, the 2006 Super Bowl XL in Detroit is scheduled to feature Stevie Wonder, Joss Stone, and John Legend during the pregame ceremonies; Aaron Neville, Aretha Franklin, and Dr. John will perform the national anthem; and The Rolling Stones will play during the halftime show. Happy 7-layer cheese dip!

posted by Michael Tavani @ 3:33 AM |


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