Funny competition
Tuesday, April 04, 2006
Guy Kawasaki writes a very well-informed blog. He had a post two weeks ago on the concept of competition in business titled "The Art of Driving Your Competition Crazy". Some hilarious excerpts:- During the Korean War, the U. S. Army Office of Strategic Services left a supply of condoms for the Communist Chinese to find. The condoms were specially manufactured in an extra-large size. The label on the boxes, however, said, "Made in the USA Size Medium."
- A pizza company that was entering the Denver market for the first time ran a promotion offering two pizzas for the price of one if customers brought in the torn-out yellow pages ad of its competition.
- A national hardware store chain opened up right next to a longtime community hardware store. After a period of depression and panic, the store owner came up with a very clever ploy. He put up a sign on the front of his store that said, “Main Entrance.”
posted by Michael Tavani @ 10:11 PM |
