Urban Eola

After 107 years, Barca's jersey has a sponsor

For the first time in its 107 year history, reigning European champion FC Barcelona is now sporting the name of a sponsor on the front of its jersey. That sponsor is UNICEF, the United Nations children's relief agency. What makes the deal so unusual is that Barca is paying UNICEF for the privilege. That's right, what is arguably the most valuable jersey space in European sport is paying a charity for the right to display its name and logo. Check out the terms of the agreement.

As Barca's President, Joan Laporta said in announcing the deal at the United Nations, "FC Barcelona is not only a football club, but a club with a soul." Full story at SportsBiz blog.


posted by Michael Tavani @ 1:07 AM |

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