E-zines replacing magazines?
Monday, October 09, 2006
Been reading a little recently about E-zines and how they compare to blogs in terms of reach, effectiveness and potential advertising dollars. RSS readers make blogs pretty similar to e-zines. Ezines are periodic publications distributed by email or posted on a website. They are typically tightly focused on a subject area and take from the popular magazine format of seasonal, monthly, or weekly topical publications. Great article in the The Startup Journal - Tapping E-zines to Reach an Audience.
Two examples:
>> for guys - Flavorpill (covering art, books, music, fashion, world news, and cultural events in 5 cities)
>> for chicks - DailyCandy (covering fashion, style and travel in 12 cities).
posted by Michael Tavani @ 11:42 PM |
