Urban Eola

E-zines replacing magazines?

Been reading a little recently about E-zines and how they compare to blogs in terms of reach, effectiveness and potential advertising dollars. RSS readers make blogs pretty similar to e-zines. Ezines are periodic publications distributed by email or posted on a website. They are typically tightly focused on a subject area and take from the popular magazine format of seasonal, monthly, or weekly topical publications. Great article in the The Startup Journal - Tapping E-zines to Reach an Audience.

Two examples:
>> for guys - Flavorpill (covering art, books, music, fashion, world news, and cultural events in 5 cities)
>> for chicks - DailyCandy (covering fashion, style and travel in 12 cities).


posted by Michael Tavani @ 11:42 PM |

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