Urban Eola

OK Go -- creatively promoting their way to stardom

I meant to post this a couple weeks ago. A spoon full of creativity, a dabble of a decent product and a heaping full of the internet led to this little-known band OK Go winding up with one of the top albums in the world (#11 single, #2 album on iTunes). How?

From Wikipedia: "The ultra-low budget, one-take "A Million Ways" video featured the band in their back yard performing a dance choreographed by the lead singer's sister. Using a camera borrowed from a friend, the video was produced for under ten dollars, and was apparently released without the knowledge or consent of their label. By August 2006, the video had become the most downloaded music video ever with over 9 million downloads. On July 31, 2006 the band released a video in a similar vein for "Here It Goes Again" featuring an elaborately choreographed dance on treadmills. This video was viewed by over 1 million people on YouTube in the first 6 days." Check out their website.

"Here It Goes Again"

"A Million Ways"

posted by Michael Tavani @ 7:13 PM |


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