Urban Eola

(Product) Red launches

(Product) Red is an initiative started by Bono to help raise money and awareness to fight AIDS, Tuberculosis and Malaria. (Product) Red is collaborating with some of the world's most iconic brands such as American Express, Apple, Converse, Motorola, Gap and Giorgio Armani to produce (Red) branded products. Each company will create a product with the (RED) logo, and a percentage of the profits from the sale of the products will go to the support of AIDS organizations.

It's gotten a ton of pub since it's release yesterday, including on Oprah. I was at the Gap tonight and the (Red) branded shirts were flying off the shelves.

Check out the (Product) Red branded products:
GAP
Apple
Motorala
Converse
American Express
Armani


posted by Michael Tavani @ 2:42 AM |

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