Urban Eola


My posting has sucked recently, but I just dreamt up another project and I've been spending some time on it. You'll hopefully see it soon. In the meantime, check out this interesting fact I read in Playboy:

The estimated value of Wonder Bread's screen time in this past summer's Talladega Nights: $100 million. The amount Wonder Bread paid: $0. (Will Ferrell and director Adam McKay thought it would be funny to have Wonder Bread sponsor fictional driver Ricky Bobby, and they did it without charging a product placement fee.)

I bet a lot of other companies would've liked Will Ferrell to think they're funny.

posted by Michael Tavani @ 4:43 PM |


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