Urban Eola

Cereality - a cereal restaurant

What a brilliant concept - Cereality, a cereal bar and cafe with pajama-clad employees offers up familiar cold or hot cereals and an array of toppings. Of course, you can make your own mixtures however you like. Can you believe that? A restaurant with cereal as its main offering. Pick two cereals and a topping, and they package them up in a Chinese-food style container served with a plastic spoon that doubles as a straw for drinking that ever-so-tasty cereal-flavored milk. I love the founders justification for how a cereal restaurant will fare (it appeared as the title of their first ever press release):

97% of Americans like cereal. 57% like sex. We've got cereal.

The restaurants are mostly based near college campuses, but are expanding into other areas. Apparently the founders have received 700 letters from potential franchisees. This is one of those ideas where you say to yourself, "why didn't I think of that?" Well, these two guys did and they're making it happen.

posted by Michael Tavani @ 1:10 AM |


At 3:44 AM, Anonymous Bazler said...

I've been to the one at Arizone State and it was packed. I don't know how they will do outside of college campuses though. I agree it's a great idea.

At 3:45 AM, Anonymous J Landry said...

I think if they hit up moms with kids, then they could be successful.

At 3:46 AM, Blogger Michael Tavani said...

It'll be interesting to see how they do. They've actually been in biz for like 2 years, but they are just now getting their name out there and becoming a "hot" idea.


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