Urban Eola

The real Geico caveman

I know everyone's seen the Geico caveman commercials. Most recently, this one (gotta be quick to catch what the person on the other line says). I've always seen them and never thought much about them. Upon closer inspection, they're actually hilarious - check out some earlier ones here ("I'm not 100% in love with your tone right now") and here ("I'll have the roast duck with the mango salsa") and here ("so easy a therapist can do it").

It's funny how commercials actually "stick" with consumers. I guess a caveman in an insurance commercial is so bizarre that people actually remember it. Can you imagine the guy who came up with the ad campaign at the Geico board meeting who said, "We've decided on the theme of our major advertising campaign. It'll be centered around a....caveman!" He most likely got fired that day.

Well, I just found out that the real Geico Caveman is actor John Lehr. Check out how he gets into character. And the awesome song from that commercial is "Remind Me" by Norwegian group Royskopp. Read about it on the Gecko's blog (yes, the green, British-accented, Geico lizard mascot).

Thought you might find that interesting.

posted by Michael Tavani @ 1:28 PM |


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