
Sports Biz. Blog with CNBC's Darren Rovell
Wednesday, December 06, 2006

Let me personalize this Rovell character for a minute. As a sports business aficionado I used to dig all of Darren's articles and pieces on ESPN. When I found out he was launching a book on the rise of Gatorade (The First In Thirst: How Gatorade Turned The Science of Sweat Into A Cultural Phenomenon), I thought his interests were so similar to mine that I looked up his background and sent him an email. He was nice enough to respond (despite probably getting all kinds of mail from readers as you would expect of any ESPN or CNBC reporter) and we also briefly talked over the phone about sports business, future books that he might be writing and the NYC Marathon (which we both ran) . He even donated to my niece's fundraiser for my efforts during the Chicago Marathon. So for that, check out his blog.
posted by Michael Tavani @ 9:43 AM |