The end of magazines
Monday, February 26, 2007
Following my December 2006 post about the magazine death pool comes this blog post discussing the possible end to print. The article reports that twelve of the top 25 newsstand publications saw declines in sales in the second half of 2006.
Another issue the article touches on is the "fundamental inefficiency of the print business. In print most publications are doing well if 40% of the issues they place on newsstands are sold to consumers." So doing the numbers, that's a ton of extra magazines loaded on trucks and planes headed to every newsstand in every city all in the hope of selling four of ten copies.
Labels: trends
posted by Michael Tavani @ 10:07 PM |
