Urban Eola

The Life is Good story

Life is Good is an $80 million brand t-shirt and apparel maker. I don't necessarily love their products (something about too many pastel colors), but they have one of the best slogans around, which also happens to be their company name, website, and one of the most valuable trademarks ever. You see, you cannot trademark generic terms like "soccer team". "Life is Good" kind of falls under that category but the company was lucky enough to secure the trademark.

Anyway, their company story is pretty classic - two brothers, lots of passion, garage startup, rags-to-riches type story. Here's the beginning of it:

In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business. For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories. They collected some good stories, but were not very prosperous ...

Read the rest here and check out this Inc. Magazine piece on the company.

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posted by Michael Tavani @ 9:05 PM |


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