Urban Eola

50 years of Helvetica typeface

What do all the logos above have in common?

They all use the same font: Helvetica. Created by the Haas type foundry in Switzerland, the sleek typeface - an element of many a branding effort - is celebrating it's 50th anniversary with an exhibit at New York's Museum of Modern Art. "Helvetica is almost a template" fo corporate logos, says Christian Larsen, curator of the MoMA exhibit. Beacuse of its clarity, Larsen says, "consumers read the message, not the typeface." [via Reena Jana - BusinessWeek]

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posted by Michael Tavani @ 2:02 PM |

1 Comments:

At 11:51 AM, Anonymous RW said...

There is a movie too which looks pretty interesting:

http://www.helveticafilm.com/

 

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