Urban Eola

Nike basketball's System of Dress

I'm all about almost everything Nike (examples here, here, here, here, here, here). They have the freshest apparel and are flat-out the best at creating a buzz in the sports fashion world. And their ads are no doubt the finest in the biz.

However, Nike's new line of college basketball uniforms labeled "System of Dress" is not some of their best work. The site claims that basketball uniforms haven't changed much in the last 15 years since Michigan's Fab 5 first rocked baggy shorts, black shoes and no-show socks.

The new line was designed to include even baggier shorts with tight, form-fitting jerseys and skintight undershirts with designs matching the uni. Syracuse, Ohio State, Florida, and Arizona are the first to sport the unis with the rest of the "Nike schools" picking them up next season. I agree with Uni Watch that athletic apparel trends should be organic, not manufactured by a billion dollar company. Read this Uni Watch writeup on the subject.

I still love you Nike.

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posted by Michael Tavani @ 12:45 AM |


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