Urban Eola

"Obama girl" changes the presidential election

The power of the internet is crazy, huh? I know this video is a couple months back, but I just caught wind of it last night. To set it up for those who haven's seen it: basically, a NY public relations exec had an in idea for a video talking about having a crush on presidential candidate Barack Obama. He sought some people (including the videographers and a hot lip syncer who has garnered a cult following) out on Craig's List to make it happen and voila -- a YouTube phenom that has been watchd over 3 million times. Although Obama himself has nothing to do with the video, you better believe it's made the YouTube-watching crowd think twice about Barack. That's powerful!

The key will be to see how they monetize this idea. It looks as if shirts and apparel are already in the mix.


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posted by Michael Tavani @ 10:23 AM |

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