Urban Eola

The College Gameday effect

I love viral marketing campaigns that involve very little money and lots of creativity. The internet has spawned so many efforts that have single-handedly made companies.

This past weekend as I was watching ESPN's College Gameday, I noticed something I had never noticed before. In the background (behind Fowler, Corso and Herbstreit) and amongst the rowdy LSU fans were a couple simple signs on long poles promoting various websites. The ones I noticed were bettingkings.com, a gambling service and beatsaban.com, a site selling Nick $aban shirts.

It'll be interesting to see how those sites and others capitalize on the traffic.

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posted by Michael Tavani @ 12:42 PM |


At 4:08 PM, Blogger customerservice said...

Thanks for noticing our sign at gameday. We thought marketing behind the gameday crew would be a cost effective, out of the box marketing strategy to reach our demo. Thanks again for noticing and mentioning BettingKings.com


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